In light of the title here lets firstly establish the meaning of SEO – Search Engine Optimisation. Considered, the holy grail of Internet Marketing and indeed for the general success of many modern businesses, Google is of vital importance. Both official and unofficial figures suggest that 90% plus of search traffic never navigates beyond the first results page (Listed 1-10). Even more alarming than this is that the vast majority of these people find what they are looking for within the top 3 search results.

The practice of SEO is something that above all else requires time, patience and commitment in order to achieve the right result. By this, we mean to say that you want your web site near the top of page 1 and you want it to stay there as opposed to being a flash in the pan visitor to Google’s premier league. We have already mentioned patience and commitment as key ingredients and here is why. If you are entering a market with established key players then you need to accept they may be much further down the line. They may have Google pedigree, social bookmarks galore and a vast network of fans linking to their web site. Such forces are going to leave you struggling to mingle. So what can you do about it? Stay patient and counteract all the moves and plays of your competitors, bite around their ankles with key word derivatives and tackle your own social networking and back-linking campaigns. You’ll catch them in the end!

Googles love affair with the blog continues to be blatant despite their best attempts to suggest no specific web site platform has the upper hand. In essence, a blog is a web site that benefits from regular updates and this portrays quality. In a bid to scale down the quantity of results returned with each search, Google is now looking for such quality. Nowadays, the result of Google project ‘caffeine’ can be seen by greatly reduced result sets depending on what you search for. Many search results pages are down to 1 fifth of their former size. Even if you don’t operate a blog you should be aware of the notion that regular content updates to your site lets your visitors (including Google bot) know that you are there, you are attentive and that it is worth coming back to you for more.

This is where a natural linking and social bookmarking effect can come into play. If a visitor intends on coming back to you, having been impressed with your content, then chances are that they will sign up to your feeds, tweets or they bookmark you. Much of your SEO success is going to hinge on the quality of your information, service and product details. Take care of your site and it will take care of you, in time anyway… Don’t commit to the creation of a web site and then buy a domain on a 12 month renewal period. Google knows you are doing this. Aside from the fact Google reluctantly favours any new web site for many months, it wont help your cause if you are sending out “12 months will do for me” messages.

When your site is ready, get 2 or 3 web design experts to look over it for you and compare the feedback you get. Even as a so-called SEO dummy you will be able to spot the common suggestions and remarks and draw on that info. Use it to do your own research, if only to help you understand the work and lingo of the SEO contractors you will likely need to employ. At the very least you are going to need some consultation if you wish to fast track down the road to page 1. Be picky about who you choose and follow standard good practices such as receiving more than one quote and assessing their previous work. Beyond this, word of mouth goes a long way when you are choosing an SEO contract. Above all else and as a final thought, do your own research because at the end of the day it is your web site and business. If you are going to reside on the web and rely on it for an income, then recognising the responsibility to learn as much as you can may put all the pieces together in time. Perhaps your next move should be one of our other blog/article posts?