21 February 2011
Posted in SEO Explained

This month we are taking an opportunity to bring you a concise SEO Glossary. We hope you find it useful. Even if you think you know what some of these terms mean, you may be surprised what you learn from this article ;)

Algorithm
An algorithm is programme or rule that governs how a web page is interpreted by the search engines and how/where it is indexed.

Alt tags
Alt tags or ‘alternate text’ is the text that appears when you hover over an image. This is useful when an image file breaks, since the Alt Tag describes the image. This is also useful for the visually impaired when using voice over technologies to read the page. Whist still common practice, Alt Tags are no longer considered as valuable for SEO.

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21 January 2011
Posted in SEO Explained

Much of what we may expect for 2011 will be the natural progression and development of features introduced by search providers in 2010. Most notably, the competition and rising tensions between Google and Bing should provide for continued changes and updates this year. All ready as we have discussed in previous articles, Bing has raised the stakes on search relevancy by factoring Facebook activity into the equation. Although Google has made moves towards including social media within the SERPS, such as the recent and relevant Tweets, they continue to use Page Ranks as their core system to this end.

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