SEO Blog | Uk SEO Blog

The Facebook juggernaut and its counterparts have been relentless in their dominance of new media and technologies throughout 2010. With nothing set to change in 2011, is it time that those of us not yet involved allow ourselves to be assimilated? In particular, for businesses large and small, taking the reigns on social media appears to be becoming a necessity. The more that social media dominates the public’s lives, the more that the major search engines have stood up and accounted for them. For business in general, social platforms represent audiences of a prolific scale.

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Much debate and technical jousting takes place in the arena of SEO and the most frequent of these debates sits with ethical SEO practises.

The more seasoned purists are staunch in their support of following recommended SEO approaches as documented by Google, whereas a number of people are willing to bend the rules to their advantage. The question being, is this unethical?

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The dawn of a new era is upon us. It looks like the SEO practice of heavy back-linking and article publishing is to lose out in it's significance with Site / page performance to become an increasingly important factor.

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