SEO Blog | Uk SEO Blog

During October and November this year Google has increased testing of new ways to present page 1 results. Amongst experts and speculators nobody is quite sure if the new layout as tested will become a global role-out/ permanent fixture for Google...

Read more...

As many people know, relevancy rings true as a crucial factor when it comes to optimisation and the SERPS (search engine results pages) in general and with particular emphasis on Google. It seems as though we have all been banging on about making content relevant for the audience and ensuring that backlinks are done with relevant and credible sites whenever possible. Certainly it can be said that relevant backlinks need to establish the foundations of your backlinking campaigns.

Read more...

In light of the title here lets firstly establish the meaning of SEO – Search Engine Optimisation. Considered, the holy grail of Internet Marketing and indeed for the general success of many modern businesses, Google is of vital importance. Both official and unofficial figures suggest that 90% plus of search traffic never navigates beyond the first results page (Listed 1-10). Even more alarming than this is that the vast majority of these people find what they are looking for within the top 3 search results.

Read more...

Depending on you business product or service you may benefit from placing a local slant on your SEO efforts. For example, if you operate a car spares company in London it may be possible to rank higher for a more exact localised key term. Perhaps the autospares company in the example is specifically located in Hammersmith. Not only do the potential customers want to know where there local garages are as opposed to the city wide locations, but Google wants to know too. Using Google’s ‘Places’ feature companies are able to register their company details and become searchable live on Google maps. You may also notice when searching some key terms combined with a location parameter, that the relevant businesses in that search vacinty will feature near the top of the results page. Not a bad place to be? Depending on the level of competition in your industry it may be that many businesses within certain locations may have Google Places all to themselves.

Read more...

Search Engine Optimisation – Page Rank Misconceptions


Page Rank is both something, which is obsessed upon, and also something which if often quite mis-understood. When we talk about Google Page Rank (PR) this is the PR value, which has been assigned to any given page of your web site. This is entirely different from the ranking of your page in the search engine results. This is usually referred to when discussing SERPS (search engine results pages).

Lets talk about the PR value for a moment. If you are using Google tool bar you will often notice a small white and green bar (like a small progress bar), which indicates the PR value of the page you are currently browsing. As we’ve said, webmasters and their clients often needlessly obsess upon this value. It is quite possible to find a web site with a PR = 6 which does not return in search results unless you look for the site by name. Conversely you may notice a lot of web sites with a PR = 4 that command a top slot on page 1 of Google for an array of key phrases.

Read more...