SEO Blog | Uk SEO Blog

If you want Google to say the same thing about your site as the man from Delmonte does about his pineapples, take a look at your content. Often I see web sites with so much potential missing out on good traffic from the top search engines for lack of a little relevant content. With so many SEO sceptics out there and so many individuals claiming that search engine optimisation is easy, it seems ironic when many have no reasonable content. There is of course a difference between good content and ideally optimised content. As you may be aware, keyword rich information is very important and this goes hand in hand with keyword frequency, but lets save that topic for another article…

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“How many times have you spoken to an SEO Expert who has been immediately able to outline a vast array of downfalls for your web site?”

To those of you reading this articles with a mind to employ an SEO company, warning! You may find the following information a little refreshing.

Too often it is found that SEO companies are either unwilling to divulge useful information or in fact don’t posses any in the first place. Do you know exactly what you are paying for? Has your SEO company illustrated clearly or audited your site setting out a structured plan for the future? Where on that plan do your sit currently? If you are struggling to answer and of these first few questions then do yourself a favour – get yourself a nice big cup of tea and read on.

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Much of what the major search engines take into consideration when listing web sites is born from the commitment you have to it. If you produce a web site which genuinely aims to provide up to date information of the highest relevancy then this will not go un-noticed. For those who are simply looking to sell products and potentially offer less frequent information updates, you should still be aware of the benefits.

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Much debate and technical jousting takes place in the arena of SEO and the most frequent of these debates sits with ethical SEO practises.

The more seasoned purists are staunch in their support of following recommended SEO approaches as documented by Google, whereas a number of people are willing to bend the rules to their advantage. The question being, is this unethical?

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Sadly not! There is much more to a successful web site than simply having one. There are hundreds of millions of people surfing the web... surely some of them will stumble across your web site when you have built it? Wrong again, and let’s face it, what good is a web site with no visitors?

A good looking web site is not necessarily going to successfully achieve high volumes of traffic. Of course you may have a beautiful looking digital work or art and you may gain visitors through word of mouth and paper based advertising. However, don’t you want to tap into those millions of Internet surfers? The possibilities would be endless then wouldn’t they? Global you might say.

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