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SEO For Dummies & Idiots

18 August 2010
Posted in SEO Explained

In light of the title here lets firstly establish the meaning of SEO – Search Engine Optimisation. Considered, the holy grail of Internet Marketing and indeed for the general success of many modern businesses, Google is of vital importance. Both official and unofficial figures suggest that 90% plus of search traffic never navigates beyond the first results page (Listed 1-10). Even more alarming than this is that the vast majority of these people find what they are looking for within the top 3 search results.

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Localised optimisation and niche SEO

Written by Administrator | 23 July 2010
Posted in SEO Explained

Depending on you business product or service you may benefit from placing a local slant on your SEO efforts. For example, if you operate a car spares company in London it may be possible to rank higher for a more exact localised key term. Perhaps the autospares company in the example is specifically located in Hammersmith. Not only do the potential customers want to know where there local garages are as opposed to the city wide locations, but Google wants to know too. Using Google’s ‘Places’ feature companies are able to register their company details and become searchable live on Google maps. You may also notice when searching some key terms combined with a location parameter, that the relevant businesses in that search vacinty will feature near the top of the results page. Not a bad place to be? Depending on the level of competition in your industry it may be that many businesses within certain locations may have Google Places all to themselves.

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Page Rank Misconceptions

Written by Administrator | 11 March 2010
Posted in SEO Explained

Search Engine Optimisation – Page Rank Misconceptions


Page Rank is both something, which is obsessed upon, and also something which if often quite mis-understood. When we talk about Google Page Rank (PR) this is the PR value, which has been assigned to any given page of your web site. This is entirely different from the ranking of your page in the search engine results. This is usually referred to when discussing SERPS (search engine results pages).

Lets talk about the PR value for a moment. If you are using Google tool bar you will often notice a small white and green bar (like a small progress bar), which indicates the PR value of the page you are currently browsing. As we’ve said, webmasters and their clients often needlessly obsess upon this value. It is quite possible to find a web site with a PR = 6 which does not return in search results unless you look for the site by name. Conversely you may notice a lot of web sites with a PR = 4 that command a top slot on page 1 of Google for an array of key phrases.

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Content is King for SEO

Written by Administrator | 25 February 2010
Posted in SEO Explained

If you want Google to say the same thing about your site as the man from Delmonte does about his pineapples, take a look at your content. Often I see web sites with so much potential missing out on good traffic from the top search engines for lack of a little relevant content. With so many SEO sceptics out there and so many individuals claiming that search engine optimisation is easy, it seems ironic when many have no reasonable content. There is of course a difference between good content and ideally optimised content. As you may be aware, keyword rich information is very important and this goes hand in hand with keyword frequency, but lets save that topic for another article…

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How to spot a good SEO Company

Written by Michael Price | 17 February 2010
Posted in Rainbow SEO

“How many times have you spoken to an SEO Expert who has been immediately able to outline a vast array of downfalls for your web site?”

To those of you reading this articles with a mind to employ an SEO company, warning! You may find the following information a little refreshing.

Too often it is found that SEO companies are either unwilling to divulge useful information or in fact don’t posses any in the first place. Do you know exactly what you are paying for? Has your SEO company illustrated clearly or audited your site setting out a structured plan for the future? Where on that plan do your sit currently? If you are struggling to answer and of these first few questions then do yourself a favour – get yourself a nice big cup of tea and read on.

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