SEO Blog | Uk SEO Blog

 

From a purely technical perspective (of course), is your web site a little dirty? Would it benefit from a good spring clean? Would a digital Kim and Aggie be horrified by the dust and cobwebs in your HTML?

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It is probably fair to say that 2011 was the year of the Panda. In a bid to improve the quality of the SERPS and penalise bad practice in the SEO industry, Google’s ‘Panda’ updates certainly whipped up a storm from early in the year. Well over 10% of search results and companies have been dramatically affected by their fluctuating performance.

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This month we are taking an opportunity to bring you a concise SEO Glossary. We hope you find it useful. Even if you think you know what some of these terms mean, you may be surprised what you learn from this article ;)

Algorithm
An algorithm is programme or rule that governs how a web page is interpreted by the search engines and how/where it is indexed.

Alt tags
Alt tags or ‘alternate text’ is the text that appears when you hover over an image. This is useful when an image file breaks, since the Alt Tag describes the image. This is also useful for the visually impaired when using voice over technologies to read the page. Whist still common practice, Alt Tags are no longer considered as valuable for SEO.

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Much of what we may expect for 2011 will be the natural progression and development of features introduced by search providers in 2010. Most notably, the competition and rising tensions between Google and Bing should provide for continued changes and updates this year. All ready as we have discussed in previous articles, Bing has raised the stakes on search relevancy by factoring Facebook activity into the equation. Although Google has made moves towards including social media within the SERPS, such as the recent and relevant Tweets, they continue to use Page Ranks as their core system to this end.

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The Facebook juggernaut and its counterparts have been relentless in their dominance of new media and technologies throughout 2010. With nothing set to change in 2011, is it time that those of us not yet involved allow ourselves to be assimilated? In particular, for businesses large and small, taking the reigns on social media appears to be becoming a necessity. The more that social media dominates the public’s lives, the more that the major search engines have stood up and accounted for them. For business in general, social platforms represent audiences of a prolific scale.

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